Welcome, my name is NaToya Harvey. I am the CEO of Effortless Beauty Protective & Natural Hair Care, LLC. I am a licensed cosmetologist, instructor, and loctician in NW Louisiana specializing in natural and protective styles, loc maintenance, and loc repair. This line was created to provide women and men of ALL hair types with a reliable product that promotes hair growth and brings out your natural shine. Effortless Beauty’s hair care products are a self-made product, handmade and stored to guarantee the best results possible.